PRIVACY POLICY

The Fresh LLC (“we”, “us” or “our”) operates www.thefresh.ae (the” site”). We care about the protection of the personal data shared on our site by the User (“you” or “your”). Should we ask you to provide certain information by which you can be identified when using this site; then you can be assured that it will only be used in accordance with this Privacy Policy.

This Privacy Policy sets out how we use and protect any information that you provide when you use this site. By using the site, you are accepting the practices described in this Privacy Policy. Please read this Privacy Policy carefully before using the site.

1.                  COLLECTION OF INFORMATION

1.1.              As a part of your registration, you will be asked to provide us with certain personal data. We may collect the following information:

1.1.1.              Name;

1.1.2.              Contact information including email address;

1.1.3.              Demographic information such as postcode, preferences and interests;

1.1.4.              Details of transactions you carry out through our site and of the fulfilment of your orders;

1.1.5.              Other information relevant to an application for our services;

1.1.6.              Any other Information we consider necessary to enhance your experience on the site.

2.                   USE OF THE INFORMATION

2.1                The information that we collect may be used for any of the following purposes:

2.1.1.              Improving our products and services;

2.1.2.              The marketing promotions within our company; upon your consent;

2.1.3.              Periodically sending promotional emails about new products, special offers or other information;

2.1.4.              To improve our services and to deliver a better and more personalized service to you;

2.1.5.              Customizing the site according to your interests;

2.1.6.              From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail.

2.2.         We do not share personal information you have provided to us without your consent, unless:

2.2.1.              Doing so is appropriate to carry out your own request;

2.2.2.              We believe the information needs to be shared to enforce our service, or that is legally required;

2.2.3.              We believe it is needed to detect, prevent or address fraud, security or technical issues;

2.2.4.              Otherwise protect our property, legal rights, or that of others.

3.                   USER RIGHTS

3.1.         Your rights with regards to the personal information shared on the site are subject to the data sharing laws in the United Arab Emirates. Your rights shall consist of the following:

3.1.1.              Right to request access to your personal data which shall enable you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

3.1.2.              Right to request correction of any of the data we have about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

3.1.3.              Right to withdraw your consent to the processing of your personal data at any time. This does not affect the legality of any processing we have already carried out based on the consent given previously.

4.                   SECURITY MEASURES

4.1                We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

4.2                The security of your personal data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

4.3                Every time you want to access your account on our site, we suggest you enter your username and password each time. Choose your password carefully. Never share your username and password with anyone.

4.4                If you are concerned that your username and/or password is compromised, please contact us or our customer support team immediately and ensure to change your password by accessing the profile settings.

5.                   HOW WE USE COOKIES

5.1                Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your computer's hard drive. Like many sites, we use "cookies" to collect information.

5.2                Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

5.3                We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our site in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

5.4                Overall, cookies help us provide you with a better site, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

5.5                You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the site.

6.                   GENERAL PROVISIONS

6.1                If we decide to change our Privacy Policy, we will post those changes to this privacy statement on the homepage and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

6.2                If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page. We reserve the right to modify this privacy statement at any time, so please review it periodically.

6.3                It is your obligation to regularly check the Privacy Policy. Your continued use of the site following any such change constitutes your agreement to this Privacy Policy as so modified.

6.4                We are registered with the Sharjah Media City Free Zone Authority (SHAMS), and this policy shall be governed and construed in accordance with the rules and regulations of the SHAMS, as applicable and the applicable federal laws of the United Arab Emirates. Any dispute arising out of the formation, performance, interpretation, nullification, termination or invalidation of this policy or arising therefrom or related thereto in any manner whatsoever, shall be settled by arbitration in accordance with the provisions set forth under the Dubai International Arbitration Centre (DIAC) Rules (the “Rules”), by one arbitrator appointed in compliance with the Rules.

7.                   CONTACT US

If you have any questions, concerns, or comments about our Privacy Policy, you may contact us at: info@thefresh.ae